WWE has filed for several trademarks centered around slogans as the filing was made on Friday, December 23, 2022

WWE applied to trademark the terms “All Heart All In,” “Inspire The Impossible,” From Dreams To Destiny,” “Desire. Determination. Destiny.” and “Where The Stars Align” with the United States Patent and Trademark Office (USPTO).


The trademarks all list the same Goods and Services usage descriptions, which are for general pro wrestling and sports entertainment use, as well as merchandise and other common uses.

Earlier in the month of December, WWE filed trademarks on its logo for metaverse-related purposes earlier this month. WWE has spoken in the past about its interest in breaking into the metaverse, which is why it opened an NFT shop, WWE Moonsault. There are occasional NFT drops to go along with holidays or premium live events.

Regarding e-sports, a field largely untapped by WWE for now, Stephanie McMahon is on the Board of Directors for FaZe Clan, a popular e-sports franchise.

As of this writing, there’s no word yet on what the new trademarks are for. Most recently, WWE filed to trademark its logo for various categories.